Vishal Nigam

Articles

Written from the operator's seat.

How I run a business: offer, sales, marketing, hiring, numbers and systems. First-hand, with the numbers and where they come from.
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Gym and Fitness Business

Why Gyms Fail: Two Reasons, and a Seven-Line Check for Yours

Gyms rarely fail because of equipment. They fail on two things: no standard process, and an owner who cannot see where the money leaks.

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Offer and Pricing

Pricing Decisions Founders Get Wrong, and What I'd Do Instead

Four pricing decisions that cost more than the number itself: selling access, pricing against the shop next door, showing no anchor, and how people pay.

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Think Like an Owner

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How to Run a Business Successfully: Ten Parts, One Constraint

The ten-part operating system I use to run WTF, in order, with one question per part so you can find what is capping your business.

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